Opinion • 5 min read

How I Started Ryla Labs at 13 (and Scaled to 50,000 Users)

No seed capital, no co-founders, and no office. The unglamorous reality of bootstrapping an indie software studio during middle school evenings.

Daniel Dano
Daniel Dano
Founder & Editor · Ryla Labs Ryla Labs
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Developer workstation with laptop and notebook showing project roadmap notes
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Developer workstation with laptop and notebook showing project roadmap notes Product Photography / LighterLine Bench

When I turned thirteen, I realized that playing video games was fun, but building things that thousands of strangers actually used was infinitely more thrilling.

I registered the domain for Ryla Labs, set up a GitHub organization, and started building lightweight web tools to solve everyday annoyances. Today, those products reach over 50,000 monthly active users across 12 countries.

Here are the three rules that guided that growth:

  1. Solve Small, Painful Friction: The first utilities we launched did not try to be the next social network. They were focused converters, offline formatters, and design calculators.
  2. Never Hide Cancellation Buttons: Software businesses thrive on trust. If a user wants to cancel or export their data, make it one click.
  3. Keep Infrastructure Costs Near Zero: By using static pre-rendering, edge workers, and embedded SQLite, our monthly server bills stayed under $30 even as user traffic skyrocketed.
Daniel Dano

Written by Daniel Dano

danieldano.com ↗

15-year-old software developer, founder of Ryla Labs (50,000+ monthly users across 12 countries), author of Built Young, and high school student leader.

Published by Daniel Dano & Ryla Labs Co-Editor & Hardware Photography: Jonathan Dano